CRM (Customer Relationship Management) deals with the company's interactions with prospects, customers and partners.
Cryostar works with the market-leading solution (Salesforce) for sales activity, customer support, field intervention and digital marketing.
Our CRM team consists of a Manager, an Administrator and key users representing the different business lines.
The service is linked to the Information System and the strategy is built with the Management.
Laurent, CRM Manager
“Customer relationship management is one of Cryostar's priorities.
In order to be able to manage complex cases while providing effective support to our customers from our headquarters and subsidiaries around the world, we have chosen Salesforce, which offers a unified platform with modules covering all our sales and service activities.
Beyond the functionalities of the tool, the active contribution of the business teams and the strong involvement of the company's management enable Cryostar to improve the customer experience on a daily basis. ”